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The Best Digital Marketing Analytics Tools That You Should Start Using

Angela RosalesMay 25, 2022

There are many different types of digital marketing analytics tools available on the market today. Depending on your business needs and budget, you can choose the right tool that will provide you with the insights you need to make smart decisions about your marketing activities. But how will you know if it’s the right one?

This blog will help you be familiar with the best digital marketing analytics tools that you should start using to grow your business.

How Can Digital Marketing Analytics Tools Help You?

Digital marketing analytics tools are software programs that help businesses track, analyze, and optimize their online marketing efforts. They allow you to gather essential data about your website traffic, social media engagement, email performance, and other key metrics in order to improve your marketing strategy and boost ROI.

This information is valuable because it allows you to adjust your strategies and tactics as needed to achieve better results. For example, if you see that your website traffic is increasing but your conversion rates are stagnating, you might need to focus on creating more compelling content or offer discounts to encourage people to buy.

Digital Marketing Analytics Tools

Google Analytics

Digital Analytics Tools: Google Analytics

As a business owner, you want to make sure that your website is running smoothly and that visitors are finding what they're looking for. Google Analytics is a digital marketing analytics tool that can help you do just that. It allows you to track and monitor the behaviour of your website visitors, providing vital information on how they found their way to your landing pages, how they behave whilst visiting, and also how they leave. This data can be extremely useful in fine-tuning your website and digital marketing strategy.

Google Analytics can also help you in improving not just your SEO and Google Ads performance, but also the traffic generated by your social media, email marketing, and external outreach efforts. By tracking key metrics, you can gain valuable insights into which marketing channels are driving the most engaged traffic to your website. This platform is just one of many digital marketing analytics tools available, but it's definitely one of the most popular and user-friendly.


Digital Analytics Tools: HubSpot

HubSpot is a powerful marketing and sales platform that can help you track your social media metrics and performance at various stages of the marketing funnel. With HubSpot, you can get an overview of your social media activity, including likes, shares, and comments. You can also track how your posts are performing in terms of reach and engagement. It can also provide you with comprehensive data across your marketing campaigns. HubSpot offers comprehensive features such as email marketing, landing pages and forms, blogging, social media monitoring and engagement, reporting, and analytics. HubSpot pricing starts at a low monthly rate but can increase based on your needs.


Digital Analytics Tools: Semrush

When it comes to digital marketing, Semrush provides an extensive amount of data that can be extremely useful in planning and executing a successful campaign since it is one of the most popular research tools for digital marketers. 

The tool provides in-depth information around keywords that are dominating both organic and paid searches in your industry. This allows you to have a deeper understanding of what you must focus on in your campaigns in terms of quality and budgets to achieve dominance in a competitive market. Just keep in mind that Semrush is a paid platform, but it is an effective tool for businesses of all sizes that are looking to improve their online presence and organic search traffic. 


Digital Analytics Tools: BuzzSumo

If you're looking for a way to keep an eye on what's popular and trending across the globe, BuzzSumo is a great resource. With its content analysis feature, you can quickly see what topics are being talked about the most, and get insights into why they're so popular.

This is a valuable tool whether you're trying to stay on top of current events, or if you're simply curious about what people are talking about. And because it's updated in real-time, you can be sure that you're always getting the latest information. BuzzSumo has free options, but you can also upgrade to enjoy all of its features.


Whether you're just getting started with digital marketing or have been doing it for years, investing in a high-quality analytics tool is essential to your success. Because with the right data and marketing strategy, you can make changes that will improve your overall results.


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