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Frequently Asked Questions

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What is digital marketing?
Digital marketing, also known as online marketing, is a form of promotion by which companies can reach out to customers who may otherwise be unreachable. It uses the internet and other forms of electronic communication like social media and search engine optimization (SEO) to increase visibility with consumers. Digital advertising utilizes various platforms to distribute  different types of content. For example, display advertising uses platforms such as ect and social media, while search engine marketing uses keywords and SEO to achieve visibility on search engines websites on mobile devices. Digital channels also help businesses receive quick information about consumer behaviour, which is useful for marketing strategy.
How will my business benefit from digital marketing?
Digital marketing helps you reach out to consumers in a fun and interactive way. It can help you build your brand image as a popular business that people will want to follow, while boosting customer engagement. Digital marketing enables businesses of all sizes to create an online presence, connect with their target audience, and improve inbound links traffic towards the website.
Traditional Marketing vs Digital Marketing
Traditional marketing, also known as offline marketing or direct marketing, consists of any means of advertisement that does not use the internet. It is mostly done through TV, radio and print media such as newspapers and magazines etc. However, it does include email and post too. This form of marketing relies heavily on personal touch with people and is still one of  the best ways to get a business running. However, in most cases this kind of marketing fails to catch the attention of more people and thus it is not as effective as digital marketing. Digital marketing does not require any direct human interaction. It means that products can be advertised  to more people at cheaper rates. This form of marketing is more measurable than traditional marketing as well.
What is it like working with your digital agency?

At Konnect Marketing, we go about it a little bit differently. When partnering with clients on campaigns our typical process would be made up of an account manager (your day-to-day point of contact), marketing consultant(s) who will help you through the planning stages to ensure that your objectives are met in ways most relevant to your audience, and a client success coach that will provide support to your in-house marketing team as well. These people will have their hand held by specialists across every channel for any given campaign!

Should my business be on social media?

You can't really miss out on social media if you're a business owner. Not only is it one of the most popular and convenient platforms for communication, but your target audience spends their time there too! Why are you leaving them hanging and not reaching out to where they spend all day?

I already rank well on the search page, why do I need PPC?

A company should never rely on a single channel, because it's too risky. Numerous studies show that the more times you appear in search results pages for your brand name, the greater number of clicks and traffic you receive- yet there is always an underlying risk: eventually one of your competitors will start bidding on or sharing with their own customers any positive attention to your site generated by this popularity. For these reasons, we recommend at least bidding on our customer’s desired keyword so as not to be left hanging out to dry when another competitor comes along trying take undue advantage!

What is SEO?
SEO stands for search engine optimization. It is a marketing technique that involves optimizing a website in order to improve its ranking on search engines like Google, Bing etc. It also improves user interaction and generates organic (non-paid) traffic from search engines. The ultimate aim of SEO is to help businesses generate more sales.
Do I need A Blog?
Blogs are a great way to generate online traffic and once you have set up your blog, it is not difficult to maintain as well. You do not need any special skills or prior knowledge about coding and designing websites for setting up a blog. Blogging is the best way to connect with customers. It also helps you stay in touch with customer preferences and trends, which can be used later for generating better sales of your products and services. You will gain more customers once you have set up a blog as many search engines consider blogs for indexing new content on major websites and  provide them with higher page ranking on SERPs.
How much does digital marketing cost?
Cost is one of the most important aspects of any marketing campaign. Depending on your needs, you may need to hire an agency or a staff member in-house for some tasks while other parts can be done by paid media outlets. We believe that good marketing will lead to new opportunities and growing business rather than being just another expense line item!
What channels do you work with?

Our team is a diverse group of masters and experts in the field. We are able to provide you with comprehensive services across many different channels, including SEO, CROm PPC, Paid Social Media Campaigns, Email Marketing campaigns that will drive your ROI up by more than 10%, Content Management Systems for blogs or websites as well as Display Advertising!

What are the risks involved in digital?

The worst thing that can happen to a start-up is for it not get off the ground. This means holding on tightly, researching extensively and making sure your plan will work before you release yourself into the world of business. The more research you conduct, the channels you use and your strategy can affect how big that risk will be.

Will using digital marketing guarantee us leads?

It all depends on the strategy you apply, if you are utilising the correct channels and the right targeting. At Konnect Marketing, we provide quality leads over quantity leads. The number of leads isn't as important as the quality of those leads. See our case studies here.

I have tried social advertising before and it didn’t work. Why are you different?

We have an in-house campaign team that specialise in social advertising. We have achieved results for many campaigns with different budgets across almost every sector. Paid social is an area that has changed greatly over the past year or two.

  • Tom and the team at Konnect have totally revolutionised the way we think about marketing in our business. Their systems and processes have driven amazing results from day one, adding significant value to our bottom line. We strongly recommend them as experts in their field!
    Digital marketing review from mortgage broker
  • Tom is an expert when it comes to social media advertising. He delivered more new clients than we could handle to our chiropractic practice, and was able to tweak the ads to deliver time and time again. Our return on investment has been tenfold. Very knowledgeable, professional and easy to deal with.
    Digital marketing review from chiropractor
  • Konnect Marketing has shown us how to connect to our customers and grow our market share in a very competitive market. Retail these days is online.
    Digital marketing services review
  • For the last 14 months, we have routinely turned $1,000 in advertising spend every month into $8,000 to $11,000 in new sales revenue.
    Digital marketing reviews
    DirectorPodiatry UK
  • Real Estate these days is an online process and we have been able to engage our market via this medium with a great approach to generating leads and then nurturing those leads to they are ready to sell.
    Digital marketing review from real estate broker
  • Absolutely amazing marketing professionals and the results they got for my business definitely exceeded my expectations! I went from almost zero bookings to fully booked with in a few weeks of our marketing campaign kicking off!
    Digital marketing review from healthcare professionals
  • Tom and the Konnect Marketing team have done everything they said they would. They have help me grow my businesscost effectively and have taken my stress away with marketing by providing expertise and great results that gives me confidence for the future of my business.
    Digital marketing review from healthcare professionals
  • Tom is very professional and always willing to help. The leads are good value for business and the support is outstanding! Thank you.
    Digital marketing review from mortgage brokers
    Mortgage BrokerSphere Loans
  • Konnect have been great, delivered as promised and when facebook moved the goalposts they came to the party and got things working again :) great job
    Digital marketing review from mortgage brokers
    DirectorEmanate Finance

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