At Konnect Marketing, we go about it a little bit differently. When partnering with clients on campaigns our typical process would be made up of an account manager (your day-to-day point of contact), marketing consultant(s) who will help you through the planning stages to ensure that your objectives are met in ways most relevant to your audience, and a client success coach that will provide support to your in-house marketing team as well. These people will have their hand held by specialists across every channel for any given campaign!
You can't really miss out on social media if you're a business owner. Not only is it one of the most popular and convenient platforms for communication, but your target audience spends their time there too! Why are you leaving them hanging and not reaching out to where they spend all day?
A company should never rely on a single channel, because it's too risky. Numerous studies show that the more times you appear in search results pages for your brand name, the greater number of clicks and traffic you receive- yet there is always an underlying risk: eventually one of your competitors will start bidding on or sharing with their own customers any positive attention to your site generated by this popularity. For these reasons, we recommend at least bidding on our customer’s desired keyword so as not to be left hanging out to dry when another competitor comes along trying take undue advantage!
Our team is a diverse group of masters and experts in the field. We are able to provide you with comprehensive services across many different channels, including SEO, CROm PPC, Paid Social Media Campaigns, Email Marketing campaigns that will drive your ROI up by more than 10%, Content Management Systems for blogs or websites as well as Display Advertising!
The worst thing that can happen to a start-up is for it not get off the ground. This means holding on tightly, researching extensively and making sure your plan will work before you release yourself into the world of business. The more research you conduct, the channels you use and your strategy can affect how big that risk will be.
It all depends on the strategy you apply, if you are utilising the correct channels and the right targeting. At Konnect Marketing, we provide quality leads over quantity leads. The number of leads isn't as important as the quality of those leads. See our case studies here.
We have an in-house campaign team that specialise in social advertising. We have achieved results for many campaigns with different budgets across almost every sector. Paid social is an area that has changed greatly over the past year or two.