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Getting Started with Facebook Ads: Complete Guide for 2022

Allthia SimMay 18, 2022

With over 2.912 billion monthly active users on Facebook, it's no surprise that many businesses are turning to Facebook advertising to achieve their goals. 

But if you're new to Facebook ads, the process can seem a bit daunting. Where do you start? How do you create an effective ad campaign? And what are the best practices for getting results?

Don't worry, we're here to help. In this article, we'll walk you through everything you need to know about getting started with Facebook ads. We'll cover everything from setting up your campaign to creating your ad content and targeting your audience. By the end of this, you’ll be familiar with the following:

  • What are Facebook Ads?
  • Benefits of Facebook Ads
  • How to Create an Effective Facebook Ads
  • Facebook Ads Cost

What are Facebook Ads?

If you're like most businesses, you're always looking for new ways to reach more customers and grow your business. There's no doubt that Facebook can help you do that!

Facebook is one of the hottest social networking platforms around. It's a great place to connect with potential customers and grow your business. One of the best ways to take advantage of Facebook's vast audience is to create targeted ads that reach your target market. Here are the different types of Facebook Ads Formats that you can start using:

Image Ads. It is a great place to start. With image ads, you can showcase your products or services in a visually appealing way, and reach a wide audience with your message. They are effective because they are eye-catching and can be customized to target specific audiences. 

Facebook ads = Image Ads

Video Ads. When you create a video ad, you can target a specific audience based on interests, demographics, and even behavior. This ensures that your ad reaches the people who are most likely to be interested in what you have to offer. According to research, videos that are optimized for mobile have a 27% higher brand lift.

Facebook ads = Video Ads

Carousel Ads. The carousel-style allows you to display two or more images or videos in one ad, each with its own headline, description, link, and call to action. People swipe their mobile devices or click the arrows on their computer screen to scroll around a carousel. 

Facebook ads = Carousel Ads

Instant Experience Ads. It is a full-screen experience that appears when a mobile user taps your ad. You can use an Instant Experience to display your brand, products, and services visually.

Facebook ads = Instant Experience Ads

Messenger Ads. It gives you access to 1.3 billion people who use messenger every month. These adverts will appear on the Chats tab of the Messenger app. When they tap on an ad, they'll be taken to a detailed view within Messenger with a call-to-action that will lead them to your website, app, or a conversation with your business on Messenger. (source: Facebook)

Facebook ads = Messenger Ads

Stories Ads. This feature is not only available on Instagram, you can also put stories on Messenger and Facebook. Using story ads, You can reach your audience in a fullscreen and immersive environment.

Facebook ads = Story Ads

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Benefits of Facebook Ads

Facebook Ads can be a powerful marketing tool for businesses of all sizes. Here are five benefits of using Facebook Ads:

  • Reach a large audience: As of January 2022, Facebook has over 2.912 billion monthly active users. It only shows businesses have the opportunity to reach a vast number of potential customers.
  • Target your audience: Facebook allows you to target your ads to a specific audience, based on factors like age, location, interests, and more.
  • Boost your brand awareness: Facebook Ads can help you increase your brand’s visibility and reach, which can lead to more customers and sales. In fact, brands can reach 2.14 billion users on Facebook with the ad system.
  • Drive website traffic: Facebook Ads can drive traffic to your website, helping you increase leads and conversions.
  • Cost-effective: Facebook Ads are a cost-effective way to reach your target audience, with the potential to save you money on your marketing budget.

How to Create an Effective Facebook Ads

Here are a few tips you need to keep in mind when creating an effective Facebook Ads:

  1. Define your goal. What do you want to achieve with your Facebook ad? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goal, you can create an ad that is aligned with that goal.
  2. Choose your format. There are a few different ad formats to choose from on Facebook, including image ads, video ads, and carousel ads. Choose the format that best fits your goals and the message you want to communicate.
  3. Write compelling copy. Your ad copy should be clear, concise, and persuasive. It should also include a call-to-action that encourages users to take the desired action, such as clicking through to your website or sharing your content.
  4. Select an attractive image. The image you select for your ad should be high-quality and visually appealing. It should also be relevant to the message of your ad.
  5. Set a budget and bid wisely. Facebook Ads are auction-based, which means you'll need to set a budget for how much you're willing to spend on each ad. Keep in mind that your bids will compete against other advertisers who are also targeting your audience.
  6. Monitor your results. Keep track of how your ads are performing by looking at metrics such as reach, impressions, clicks, and conversions. You can then adjust your ad campaign accordingly.

Facebook Ads Cost

The cost to advertise on Facebook depends on how much you want to spend on advertising. If you want to spend $5 or $500, you can! There are two ways to define cost:

  • Overall amount spent
  • Cost of each result you get

You can control the overall amount spent through your budget, and also the cost of each result you get from your bid strategy. When you run your campaign, you can set your campaign spending limit and account spending limit. You can buy your Facebook Ads through:

  • Your Page. This is the simplest way to buy ads, but it lacks some of the customizing features available with Ads Manager. You can use a mobile device, a PC, or the Pages Manager app to achieve this.
  • Ads Manager. It guides you in the creation process for your campaign. This feature is available on computers and mobile apps.
Ads Manager


Facebook offers a variety of features for businesses to effectively manage their ads online and reach their targetted audience. With the tips from this guide, you're now ready to get started with Facebook Advertising!


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