The short answer is that there is no set amount that businesses must spend on Google Ads.
However, there are some important factors to consider that can affect how much you end up spending. For example, the competition for your chosen keywords will affect how much you need to bid in order to have your ad appear in search results. In addition, the average cost-per-click (CPC) for your chosen keywords will also impact your overall costs.
Ultimately, how much you spend on Google Ads will depend on your business goals and needs.
We know that every company's digital marketing budget is different, so we work closely with our clients to create an effective and realistic strategy. Our team take advantage of data trends like time or location in order maximize your campaign ROI while also using extensive forecasting techniques for marketing and customer trends, which lead towards higher sales--allowing you less cost per click along the way!
There are three different types of Google Ads:
Search ads appear at the top of the search results page when someone searches for a keyword or phrase that you've targeted. They're designed to get people's attention and encourage them to click through to your website.
Display ads appear on websites across the internet. They come in a variety of sizes and formats, and you can target them to specific audiences based on interests, demographics, and even past behavior.
Video ads are similar to display ads, but they play as a video instead of as an image. They can be used to promote your brand or product, or to drive traffic to your website.
Google Shopping Ads are a type of search ad that appear at the top of the page when someone searches for a product name or phrase. They're designed to help you sell products directly on Google.
Retargeting is a type of display ad that targets people who have already visited your website. It shows them an ad for your product or service on other websites they visit.