YouTube is the most popular video-sharing platform in the world, with around 2.3 billion users worldwide and 1 billion total video watch hours per day. So, it’s not surprising that marketers nowadays used YouTube Channel as their platform to reach more of their audience. (source: GMI)
If you haven’t still considered using YouTube, then now is the time for you to create your own channel! Here’s a step-by-step guide on how to create a YouTube Channel in 2022.
Why should you create a YouTube Channel?
Let’s take a look first at why you should start creating your own YouTube channel. Creating a YouTube Channel is a great way to build a brand for your business because you have the opportunity to reach a wider audience, it can also help you to:
- Increased exposure and reach: By starting a YouTube channel, you can reach a larger audience. Your videos can be viewed by people all over the world, giving you a wider reach than if you were to only use other forms of social media.
- Improved SEO: When you include keywords in your video titles and descriptions, your videos will rank higher on search engine results pages. This can help to improve traffic to your website and increase leads or sales.
- Increased customer engagement: A well-made YouTube channel can help to keep customers engaged with your brand. When they are entertained and informed by your videos, they will be more likely to continue watching your channel.
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Steps on how to create your YouTube channel
Ready to start creating your channel? If yes, follow these simple steps:
Step 1. Set up your YouTube Channel
The first step you need to do is to set up your channel. Go to Youtube and click the sign-in button at the top right corner.
When you click the sign-in button, you will be directed to signing your Google account.
If you don’t have a Google account, you can create one by clicking the “create account” button. Just fill out the following information needed and you will have your own account that you can use to sign in on YouTube.
Once you have signed in using your Google account, you can click the avatar at the top right corner and select the “create a channel” button.
You will be asked if you want to change your YouTube channel name. You can also upload a profile picture. Once you’re done, click the “create channel''.
This is how your homepage looks when you click the “channel” button.
Step 2. Customize your YouTube Channel
You finally created your channel, but it still looks plain and empty. So the next thing that you need to do is to customize it according to your preference or business brand.
To start, click the “customize channel” button on your channel homepage. It will direct you to the YouTube creator studio.
Once you are in the creator studio, click on the branding so you can add a profile picture, YouTube banner, and watermark.
When you’re done, you now proceed with adding your basic information. There, you can change your YouTube name, add a short description about your business, add external links to your website or social media accounts, and your email address.
This is how it looks once you are done customizing your YouTube Channel.
Step 3. Start uploading video content to your channel
You are now ready to upload your first video content. To do this, you can click the “upload video” button on your homepage.
Another tab will open, and you can drag your video content there.
As you can see, creating a new YouTube channel is pretty simple, and there are also many reasons why you should start one. By taking advantage of the benefits listed above, you can help to improve your brand’s visibility and reach, as well as increase customer engagement and revenue. So what are you waiting for? Start creating videos today!