How to Use LinkedIn Marketing to Grow Your Business

It's easy to get caught up in the big social media platforms like Facebook, Instagram, and TikTok when you're thinking about promoting your business. But don't forget about the power of LinkedIn!

LinkedIn is a great platform for business networking and building relationships with potential customers. And because it's a professional network, your target audience is more likely to be active on LinkedIn than on other social networks.

To help you get started with LinkedIn Marketing, our team at Konnect Marketing will share some essential tips and strategies on how to use LinkedIn as a powerful marketing tool for your business.

What is LinkedIn?

LinkedIn is a business and employment-oriented social network. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. 

Just as other social media platforms have proven effective marketing tools, LinkedIn can also be a powerful tool for businesses of all sizes. In fact, it has become the world's leading business network with over 830 million members in more than 200 countries and territories worldwide. 

By creating a company page and adding content, businesses can connect with one another, share industry news and insights, and build their personal and company brand. The platform also offers paid advertising opportunities to help businesses reach their target audience. 

How to Use LinkedIn Marketing for Your Business? 

Step 1: Set up your LinkedIn Account

Before you start marketing your business on LinkedIn, like other social media platforms, you need to have a personal account that will act as an administrator. If you have already created an account, you might consider setting up another account for your business to keep track of all connections and business information.

Once you have an account, you can create a LinkedIn business page. Here are the simple stapes to start a business page:

1. Log in to your LinkedIn account

2. Click the work icon alongside the other icons at the top right.

3. Click the "Create a Company Page." Here you will choose your page type.

• Company - Small, medium, and large businesses
• Showcase page - Sub-pages associated with an existing page
• Educational Institutions - Schools and universities

4. When you have finally chosen your page type, you can now proceed with adding relevant information about your business, such as about, logos, or taglines.

5. Click "Create page" once done.

Step 2. Optimise your Business Page

Now that you know how to create a LinkedIn business page, you next need to spend time optimising your business page as it will help your business to get noticed by people. The following are some of the tips you can do to optimise your account:

1. Make use of the About section

The About section is your opportunity to really sell your business to potential customers and followers. Use this space to tell your story, highlight what makes you unique and explain what benefits your products or services offer. Additionally, according to LinkedIn, individuals who complete their profiles see a 30% increase in views.

2. Include the right keywords and hashtags

When creating or editing your business page on LinkedIn, be sure to include some relevant keywords in the description section. This will help your page come up in Google searches, making it more likely for potential customers and clients to find you.

3. Use engaging visuals

People are visual creatures and will be more likely to engage with your content if it is accompanied by attractive visuals. Use high-quality images and videos on your page to help capture people's attention and make your business more memorable.

4. Add a branded LinkedIn banner

Adding a branded LinkedIn banner is a great way to show off your company's personality and ensure that your page stands out from the rest. Not only will it make your page look more professional, but it can also help you build brand awareness and drive traffic to your website. 

5. Include custom buttons

You can also add custom buttons to your business page. Users who visit your page will notice this button next to the Follow one. This button can be changed with the following:

• Contact us
• Learn more
• Register 
• Sign up
• Visit Website

Step 3. Build your business page following

There are a few tried-and-true methods for getting the word out about your new LinkedIn business page. These methods can help you get instant exposure and build your following quickly.

1. Send an announcement to your employees, partners, and clients

2. Add a LinkedIn badge to your website or blog

3. Announce your new page on other social media channels

4. Include a link to your LinkedIn business page in your email signature or newsletter

Step 4. Develop your LinkedIn Marketing Strategy

As a business, you need to offer value to succeed on LinkedIn. Simply selling your product or service isn't enough – you need to establish yourself as a thought leader in your industry, someone who is worth listening to and doing business with.

That means providing a consistent stream of valuable, authentic content that meets your audience's needs. Over time, this will build trust and credibility, proving that you are a reliable source of information and insights in your field.

From here, you can start your content marketing strategy to get the words out of your business and leverage your LinkedIn marketing.

So how do you create a LinkedIn marketing strategy that will deliver results? Here are a few tips to get you started:

• Define your goals
• Know your audience
• Create a mix of content
• Use LinkedIn Advertising
• Promote your content 
• Analyse the performance of your content 

Conclusion

LinkedIn marketing can be an extremely effective way to connect with potential customers and clients. However, it's important to keep in mind that LinkedIn is a professional network, so your marketing efforts should be focused on creating valuable content and connecting with people genuinely. 

Remember that with a little effort, you can use the platform to build relationships, drive traffic to your website, and generate leads for your business.