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If You Don't Go Beyond For Your Customers, You're Not Doing Enough

Angela RosalesJuly 5, 2022
If You Don't Go Beyond For Your Customers, You're Not Doing Enough

There is no such thing as "just enough" in the highly competitive market today.

Today's businesses find it difficult to satisfy their customer's expectations, and worse, they fail to do so by making a lot of promises and then breaking their agreements.

Instead of not doing enough, go beyond for your customers. Businesses should constantly aim to surprise their customers by giving them more than they had expected.

Providing great customer service

If you're in business, there's one thing you should do - go beyond for your customers and provide a great customer experience.

It's the key to success, happiness, and repeat customers. People love it when businesses exceed their expectations, and they'll usually come back for more if they know they can trust your services.

So how can you make sure you're always going beyond?

It starts with making sure you only promise what you know you can provide. This seems like common sense, but it's amazing how many businesses bite off more than they can chew and end up disappointing their customers.

Once you've got that part down, the rest is simple: just make sure you always plan to do a little bit more than what you've promised. That way, even if something goes wrong, you'll still be able to fulfill your original promise. And if everything goes right, your customers will be blown away!

Preventing customer churn

If you're not focused on reducing customer churn, you're missing out on a huge opportunity to grow your business.

Keeping customers happy and ensuring they come back after their first purchase is crucial to your bottom line. In fact, according to the Harvard Business Review, it costs 5 to 25 times as much to attract a new customer than to retain an old one.

There are a number of things you can do to reduce customer churn and keep your customers coming back. Here are a few tips:

  1. Make sure you fulfill your promises. If you say you're going to do something, make sure you do it. This builds trust and keeps customers coming back.
  2. Keep ricing in line with the competition. If you're too expensive, customers will go elsewhere.
  3. Offer discounts. Customers love a good deal, so give them one!
  4. Make it easy for customers to contact you. If they have a problem or question, they should be able to reach you easily.
  5. Respond quickly to customer inquiries and complaints. No one likes to be ignored, so make sure you're responsive to your customers' needs.

By following these tips, you can reduce customer churn and keep your business growing.

Building Brand Advocates

Delighting customers doesn't just mean meeting their expectations- it's about giving them an exceptional experience that they'll remember.

When you go the extra mile for your clients, they'll be more likely to come back to you next time they need your services. But even more importantly, they'll be much more likely to tell their friends and family about you. And in today's world, positive word-of-mouth is invaluable.

Here are a few tips to make sure you’re delighting your customers:

  1. Listen to what they have to say: Customers know what they want, so it's important to listen to their feedback. Use it to improve your products and services, and make sure you're always giving them what they want.
  2. Keep them updated: Customers appreciate knowing what's going on with their order or service. Keep them in the loop at every stage, so they know exactly what to expect.
  3. Follow up: After a customer has used your services, follow up with them to make sure they were satisfied. This is a great opportunity to get feedback and further improve your business.

Remember that delighting your customers is essential to keep them coming back and to make your business thrive. 

Leveraging Loyalty

If you're like most businesses, you focus a lot of your time, energy, and resources on acquiring new customers. And while that's certainly important, it's not the only thing you should be thinking about.

Just as important is retaining the customers you already have. In fact, according to some estimates, it can cost five times as much to acquire a new customer as it does to keep an existing one.

There are several reasons why repeat customers are more valuable than new ones. First, they're less expensive to source. You've already done the hard work of converting them once, so you don't have to start from scratch the next time around.

Second, they typically make purchases of greater value than first-timers. They're more familiar with your product or service and therefore have a better idea of what they need and want.

Finally, repeat customers are more likely to refer new business to you. If they're happy with your product or service, they'll tell their friends, family, and colleagues about you, which can help you grow your customer base even further.

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