Ads can increase brand awareness by 80%
65% of customers click on PPC ads
There are a number of different types of online advertising, but two of the most common are search engine optimization (SEO) and pay-per-click (PPC). Both SEO and PPC have their pros and cons, so it can be difficult to decide which one is right for your business. Let's compare which strategy is better for your businesses.
SEO is a long-term marketing strategy that focuses on improving your website’s organic search rankings in order to get more traffic from search engines. It can take months or even years to see results from SEO, but it is generally considered to be more effective and efficient than PPC in the long run. While PPC can be a great short-term strategy to get quick results and it is generally more expensive than SEO.
PPC is a paid advertising strategy that allows you to place ads on search engines and other websites. You pay each time someone clicks on your ad, hence the name “pay-per-click".
Schedule a call with our experts to know more about these two strategies.