As marketers, you are aware of how popular and important graphics are in the current digital era.
Visual content is one of the most powerful ways to instantly capture your audience’s attention and make an impact. Whether it’s a post on social media, an email or newsletter, visuals are a key component for any effective marketing strategy. So in this blog, we'll be talking about why visual content is a must-have for your marketing strategy and how you can use it to reach more people, build customer loyalty and increase engagement.
The Importance of Visual Content
It's no longer enough to put out text-heavy pieces – visuals are key for grabbing attention and helping your message stand out.
Whether it's an eye-catching infographic, an interactive video, or a stunning image – visual content can have a huge impact on the success of your marketing efforts.
According to recently acquired data, 84% of consumers think that watching promotional videos has influenced them to buy a product or service, and 91% prefer visual content over written content.
These numbers show that visuals are a great way to communicate complex concepts quickly and are more often shared on social media than text-based content.
Different Types of Visual Content
Visual content is one of the most crucial elements of digital marketing since it may generate curiosity, promote a product or service, establish a brand identity, or boost user engagement. Here are the five types of visual content that provide an excellent way for businesses to engage with their audience in a visually stimulating and interactive manner.
Short Form Video Content
Short-form video content is taking over the world of digital media. It has quickly become the favoured format for many creatives since it allows them to tell stories in a more brief and captivating way than traditional long-form videos.
The popularity of this kind of entertainment has grown, especially on social networking sites like Facebook, Instagram, TikTok, and YouTube. Users of short-form videos can swiftly digest interesting ideas or tales without wasting time on a longer movie.
According to Statista, about three billion internet users will watch streamed or downloaded videos at least once each month by 2022. And by 2023 this figure is projected to increase reaching somewhere around 3.5 billion.
Infographics
It is an effective way for presenting information that is heavy in data in a visually pleasing and understandable way. They can assist you in educating people about complicated subjects fast and without saturating them with information.
Here are some of the data from Demandsage that proved infographics are popular and will help you build a strong digital marketing campaign:
- Visual search is preferred by 62% of millennials.
- Images in posts increase engagement by 650%.
- An infographic has a 30x more significant chance of being read than an article with the same subject matter.
- The use of infographics increases reading motivation by 80%.
- A reader's comprehension and attention span might increase by 82% when using coloured infographics.
GIFs
It quickly becomes the go-to expression of emotions and reactions online. They are easy to produce, widely shareable, instantly recognizable, and perfect for conveying humorous or emotional messages without saying a word.
GIFs also allow viewers to express themselves in an enjoyable and eye-catching way that regular text simply cannot match. Additionally, short looping videos can be used to demonstrate how something works (such as a recipe or tutorial) in a concise yet visually stimulating format.
Memes
Memes are a staple of online culture now, and they're not going anywhere. Memes can be used to spread messages that are both hilarious and educational by employing creative or humorous images with captions. They work especially well for swiftly drawing in an audience of any age and differentiating your material from the competition.
Photos
Photos are one of the most popular types of visual content due to its immediacy, versatility, and accessibility. Photos capture the moment quickly, allowing viewers to feel like they were there in person even when they weren't. It can also be used to illustrate stories and evoke emotions more effectively than other forms of media.
Moreover, photos have become increasingly important in social media platforms such as Instagram and Facebook, where users can post pictures showcasing their lives, interests, and stories. This has further increased the popularity of photos as a form of visual content as people can express themselves increasingly visually.
How to Create a Visual Content Strategy
It's time to plan and develop your visual content strategy if you want to stand out and have an impact on social media, websites, and other marketing platforms.
- Identifying the goals of your graphics is the first step in creating an effective visual content strategy. You should also think about the attraction and attractiveness of your target audience.
- Next, decide how often you'll be posting visuals. A consistent posting schedule can help keep your audience engaged and build brand recognition. You should also determine which platforms you will use to distribute your visuals, as each forum may require different types of content to be successful.
- Finally, creating a social media calendar that outlines when visuals should be created and posted for maximum reach is essential. Be sure to include deadlines for each visual component so that everyone involved in the creation process knows what's expected from them.
Following these three simple steps and planning can help you create a compelling visual content strategy that will resonate with your target audience and help build brand recognition for your business. Once you've established a plan and created visuals that reflect your brand's goals, you'll be on your way to standing out in the crowded digital landscape.
