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What is Digital Marketing?

Tom CaraccioSeptember 13, 2021
What is Digital Marketing
Do you know what digital marketing is?

It's the latest and greatest way to get your business noticed online. Digital marketing includes advertising on social media, blogging, search engine optimization (SEO), and many other strategies.

The power of digital marketing can help you reach more customers than ever before! Read this blog post for tips on how to use digital marketing in your business strategy.

What is Digital Marketing?

Digital Marketing includes different marketing and advertising activities that are performed and done on digital devices using online connection to reach out to your customers for your business. 

Why is digital marketing important?

Digital marketing is important because it helps businesses sell their product or service online. Digital marketing allows for more control since you can target specific audiences, measure the results of your campaign and make adjustments to improve revenue generation if needed.

Digital marketing has become increasingly popular in recent years due to how effective it's been at generating business growth across many types of companies by allowing them a direct line into consumers' pockets via smartphones, tablets etc., which are always on-hand throughout the entire day! It offers brands total flexibility over where they advertise so that market researchers have access to an accurate demographic breakdown including age group, geographical location/region as well as gender - all without having any physical limitations whatsoever!

What is the role of digital marketing?

Digital marketing is a way of advertising that uses electronic devices to communicate with customers. Traditional methods are still widely used, but digital channels can be very effective in reaching new markets and engaging existing ones. Like other forms of communication, the power of digital media lies not just in its ability to convey information quickly or efficiently-but also by allowing companies to gather useful data about how consumers respond emotionally when they see an advertisement on one screen versus another for example.

Digital marketing is a form of advertising which involves using various different types technology such as social networking sites like Facebook or Twitter along with online videos etc., Digital Marketing has become increasingly important due it being more efficient than traditional means because you’re able get your message across faster while simultaneously gathering valuable.
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What are the types of digital marketing?

Types Of Digital Marketing
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Sponsored Content

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of increasing your site's traffic by improving its ranking in search engines. It involves making changes to increase a webpage’s relevance when keywords are searched for on sites like Google, Yahoo! and Bing.

On Page SEO

In order to rank higher on search engine result pages (SERPs), you must focus on all of the content that exists "on-the-page" when looking at a website. You can do this by researching keywords for their search volume and intent, which will answer readers' questions and produce better results.

Off Page SEO

Off-page SEO is an important part of the search engine optimization (SEO) process that focuses on all activity occurring outside a website. One question you might ask yourself: "What kind of activities could affect my ranking?" The answer to this involves backlinks, also known as inbound links. Ideally, your site should have more and better quality backlinks than other sites competing for similar keywords thanks to networking with publishers and writing guest posts on their websites--all while including relevant anchor text pointing back at your own page or service!

Technical SEO

Technical SEO is essentially the code behind your website. Image compression, structured data coding and CSS file optimization are all forms of technical SEO that can increase loading speed — an important ranking factor in search engines like Google.

Content Marketing

Content Marketing uses written and visual content such as blog posts, whitepapers, e-books etc., for businesses that may be free (sponsored) or paid. Content can also include social networking updates like Facebook status messages and tweets on Twitter which contain the company's name/products mentioned in them so they are viewable by other people who follow you

There are many types of content marketing done online. Some examples include; blogs, infographics, social media posts or tweets and even video ads for YouTube or other websites like Hulu. The business owner may also choose to make their own videos in order to reach a larger audience through the use of platforms such as Instagram, Twitter and Facebook among others that allow you post them directly on your page rather than having it hosted somewhere else where people have more difficulty finding it..

Social Media Marketing

social media marketing channel for digital marketing services

Social media marketing is a way to market your business online through the use of social networking sites. It allows you to communicate directly with consumers and have access into their purchasing habits, what they like or don’t like about products, etc.

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Snapchat
  • Pinterest
  • TikTok

Social media is a great way to get your message out there. But how do you make sure that it gets seen? The best thing about social channels like Twitter, Facebook and Instagram are the community engagement possibilities they offer brands; but with so many options at hand for people interested in connecting, marketers need an effective strategy if their messages are going to be heard above the noise of other updates on users' feeds.

Pay Per Click (PPC)

Pay per click digital marketing is a form of internet advertising in which a business pays for each exposure where their ad appears.

Pay Per Click: Digital Marketing is when an organization or company advertises on the Internet by purchasing, through one of several online intermediaries, advertisements that are commonly referred to as "Ads" with accompanying text and images such as: banner ads (a large graphic image), skyscraper ads (advertising along side wide-screen content) and rich media interactive ad formats including Flash video Ads..

Google AdWords: is a type of online advertising that allows businesses to show ads on Google search engine result pages. These advertisements are text-based, display or video ads which can appear above the organic results when keywords match user’s searches. Check Google's site on how it works.

Facebook ads: are a way to promote your business or product on Facebook. They allow you to reach the right audience for people that would be interested in what you're selling, and can include text, images, videos etc depending on how creative/specific you want it to be.

Twitter ads: There are many different types of twitter ads goals. Some possible options include brand awareness, lead generation or direct response advertising.

Marketing Automation

Marketing automation is a process that marketers utilize in order to simplify some parts of running campaigns for both themselves as well as potential buyers who are on different stages along the buying cycle so they know exactly where certain people stand when it comes time for them to make purchases.

What parts of a marketing campaign can be automated? These are some elements of a marketing campaign that can be automated.

Lead nurturing is the process of moving leads through your sales pipeline more quickly. Lead nurturing can be automated which gives companies an opportunity to save time and money on their marketing budgets.

Campaign communications can be automated with email campaigns, SMS campaigns, voicemail drops and even social media campaigns.

Campaign tracking and reporting can be automated so more time isn't spent managing data points which frees up staff members' schedules as well as ensuring accuracy in measurements throughout different parts of a company's digital strategy since no one person has access over everything.

With social media post scheduling, you can spend more time on content strategy and focus less on manual posting. Social media tools push your content to the chosen sites for you so that it is ready when needed instead of wasting time trying to keep up with all social channels manually.

KonnectedCRM is a suite that gives you the power to do all your marketing automation. It’s an easy way to take care of everything from Facebook ads, email lists and drip campaigns with ease!

Email Marketing

Email marketing is a way for companies to communicate with their audiences. Email can be used in different ways, such as promoting content and directing people toward the business's offers. Some examples of emails include:

  • Blog subscription newsletters 
  • Follow-up emails sent after someone downloads something from your site 
  • Customer welcome email when they become loyal members or first time buyers 
  • Holiday promotions you send during shopping seasons to loyalty program users who have purchased before at some point during that year/season (based on past purchase history). These types of holiday deals might also be available through social media channels like Twitter and Facebook too!

Online PR

Many companies are now using online PR to secure coverage in digital publications, blogs and other content-based websites. It's similar to traditional PR but with the added benefit of being done digitally. While a number of channels can be used, here is a simple list:

Journalists: Get online PR by connecting with journalists on social media websites like LinkedIn or Twitter, and then building relationships that help them remember who you are when they need an expert source in the future.

Reviews: Company reviews are either good or bad, but you shouldn't ignore them. By engaging in the review process with your customers and potential clients on a public forum like social media, it shows that you care about their feedback which humanizes your company brand to protect its reputation.

Comments: Your readers can provide valuable insights to your work by leaving comments and reviews on blog posts, social media posts, and videos. It's important that you respond to those who comment as this will generate useful conversation about the industry overall.

Inbound Marketing

Inbound marketing refers to a systematic process for generating interest from potential customers using content like blogs or eBooks while also collecting contact information so you can directly market your products/services later on when they decide it's worth paying attention to. For example, an online store might write blog posts about how certain types of shoes run out quickly due high demand but only after attracting the right reader to the content.

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Sponsored Content

Sponsored content is a type of marketing where you pay another company or entity to create and promote unique branded content. Popular types include influencer marketing, such as sponsoring an influencer in your industry to publish posts about the brand on social media.

Blog posts and articles that are written to highlight topics, services or brands could be another type of sponsored content.

What Is Your Next Step

Digital marketing is the process of promoting your products or services through various digital networks. With a little creativity, you can use these platforms to get in front of more people and drive sales for your business. If you’ve been thinking about how to utilize social media or search engine optimization, but don't know where to start, let us help!

Our team has years of experience implementing successful digital campaigns that have helped our clients reach new heights online. Contact us today if you are ready for an experienced partner who understands what it takes to be successful with SEO or Social Media Marketing.
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