Your website is the most important tool in your marketing arsenal. It's where you can sell your products and services, create a following of loyal customers, and connect with potential new business partners. But if nobody can find it on Google or other search engines, then what good are you? That's why I'm here to tell you everything about SEO so that you don't have to worry anymore.
What is SEO?
Search engine optimization mainly focuses on the aspects of a website, such as its content, design, and layout to make it more appealing to both visitors and search engines. The practice of SEO revolves around three major areas:
- On-page optimization: which means optimizing your site's content and code for better ranking in Google results.
- Off-page optimization: often referred to as link building, which refers to anything that improves the likelihood of high quality sites linking back to your site or pages.
- Finally social media optimization: which includes using social networks such as Facebook, Twitter and Instagram to attract traffic from these sources as well as other forms of social media marketing.
When a visitor types a keyword or phrase into a major search engine, say Google for instance, it begins searching for sites that contain these words within their content. Once it has compiled its list of potential sites it ranks them according to a number of factors, including relevancy as well as the amount and quality of inbound links.
How does SEO work?
There are several SEO techniques that can be used on a SEO campaign, depending on the desired outcome. SEO includes simple things like having a great title tag and meta description as well as building backlinks from other websites to yours. It is an ever-evolving process that changes as search engines change how they rank websites. It requires a solid understanding of keywords, analytics and other aspects of digital marketing. With search engines, such as Google, constantly updating their terms and services, it is important to stay up-to-date on current SEO tactics for best results.
When a user searches for a term, a search engine begins searching for sites that contain these words within their content. Once it has compiled its list of potential sites, it ranks them according to a number of factors, including relevancy as well as other metrics.
SEO is also about building trust with your audience. Search engines will often prioritise sites that have been around for a long time over new sites because it builds the assumption that these sites are more trustworthy.
Why is SEO important?
It's important to have search engine optimisation for your website because search engines are the primary source of traffic for many websites. If search engines cannot find you, you're not going to be able to gain any valuable exposure by having a website. The recent pandemic has changed consumer behaviour in Australia that led to 82% of households shopping online.
This is why search engine optimisation is important; it helps search engines find your site and push your content out there to potential customers who would be interested in what you do or sell. Make sure that search engine optimisation is part of your digital marketing strategy if you want to grow as a business online.
SEO is important for a number of reasons: firstly a lot of people use search engines to find content on the internet. The higher your site on the page, the more visitors you'll get. SEO also helps your visitors find the information they want on your site.
Secondly search engine optimisation is an incredibly valuable practice to learn, improving your search presence is key to driving traffic and increasing sales.
Since search engines are the primary source of traffic for most sites, it's important that search engines can see your site so they can provide you with web traffic.
Benefits of having a strong SEO Strategy in place
Increased traffic: By taking advantage of semantic keywords and relevant content that will appeal to search engine algorithms, SEO is an effective way to increase the amount of traffic you receive from search engines. The higher quality your content is and the more topics you cover within your site, the greater chance your site will rank higher on SERPs for specific terms.
Higher rankings on SERPs: When a user searches for a term, a search engine begins searching for sites that contain these words within their content. Once it has compiled its list of potential sites , it ranks them according to a number of factors, including relevancy and other metrics.
Finally improved sales: This is particularly useful for businesses that rely on ecommerce. There are several ways SEO can be used to increase the profitability of an online store such as increasing the chances of appearing in Google's shopping results or showing items in categories that you want to sell from.
Different types of SEO techniques
One key component of on-page optimisation is your website's content. The more relevant and useful your content is to your audience, the more they'll enjoy staying on your site. This will increase engagement rates with your content, which in turn will result in higher rankings for your keywords. For example, if you sell shoes online but you write articles about how to remove scuffs from shoes, search engines might choose to prioritise your website for other shoe-related topics.
Off-page optimisation, sometimes referred to as link building, refers to anything that can improve the likelihood of high quality sites linking back to your site or pages. Link building is the practice of obtaining hyperlinks from other websites for various reasons, including exposure and SEO benefits. Some common ways to build links are by guest blogging , press releases, social media marketing, or even by simply asking for a link.
These are some of the off-page optimisation tactics you can use to improve your site's rankings on SERPs (search engine results pages). Top of the must-do list for off-page optimisation is to setup a Google My Business account or listing for your business. The more quality links you have pointing to your site, the higher it will rank. For example, whenever your releasing a new product or service, get a press release from various sites announcing your new product that will link back to your site.
Social Media Optimisation
Social media optimisation isn't for everyone and it can take a lot of time. It's also important to spend some time on your page optimising it to engage with your audience, otherwise you could end up losing followers over the long term.