konnect marketing logo

Why Do You Need GMB Optimisation Services?

Tom CaraccioJanuary 5, 2022
google my business optimisation

If you're running a business, it's important to make sure that you're doing everything you can to optimise your presence on Google Maps and Google My Business. GMB optimisation services can help you to get the most out of your GMB listing and can help you to attract more customers through improved visibility and ranking.

In this article, you will learn what we do for our GMB optimisation services, the services that we offer, and the benefits for your business.

What is Google My Business (GMB) Optimisation Service?

GMB Optimisation services

The role of a Google My Business (GMB) is to inform searchers how to contact you and allow them to leave reviews. The GMB page can be considered a review hub for your business. Your goal is to convert your GMB visitor into a customer by encouraging them to call you or visit your website.

GMB Optimisation Services help your business website rank higher in local search engine results pages. This, in turn, can result in more website visitors, leads, and customers. 

Simply put, they are a suite of tools and services that help business owners to get the most out of their Google My Business (GMB) accounts. GMB is a free platform offered by Google that allows businesses to create and manage their online presence across Google Search and Maps.

How GMB Optimisation Services Works?

Our GMB Optimization Services can help your business improve its visibility on Google, increase leads and sales, and create a better customer experience.

Services include:

1. GMB Setup and Configuration 

One of the services that GMB offers is setting up and configuring your business GMB account correctly, so you can make the most of all its features.

GMB setup and configuration

2. GMB optimization 

This includes optimization of your business information, photos, videos, and Google reviews so that your business has a better chance of being ranked on local searches. Furthermore, this will also give your business a higher chance to inform its target audience about your services, and how you can help them.

3. GMB Listing Promotion 

It includes promotion of your GMB listing across Google Search and Maps to drive more targeted traffic to your business website or storefront location. This will also increase the visibility of your business through online advertising.

4. GMB Local Citations 

This service can help your business gain citations from other websites such as Yellow Pages and Yelp (national listings) that can help improve your rankings even further.

5. Analytics 

It is an important part of your digital marketing strategy, and GMB provides you with a package that gives you a complete insight into how customers interact with your online presence both on and off the site; this also allows you to make critical changes accordingly to the results of your analytics.

Benefits of Google My Business (GMB) Optimization Services 

  1. Increase traffic to your website 
    • As you focus more on optimizing and improving your Google My Business (GMB) listing, your visibility will increase and it will drive more traffic to your website. Thus, it means you will have more leads and sales for your business. This is also a positive sign that your digital marketing strategy is working.
  2. Improve your websites's SEO
    • Higher rankings mean higher traffic to your location. A combination of both local search engine marketing (SEM) changes and citation building will cause an increase in the number of organic visits coming from Google Search results at top locations.
    • An effective website will lead to higher rankings on directories such as Yelp and Google search results, making it easier for customers to find local companies when searching online. That is why increasing the traffic of your website is important.
    • In fact, 70% of consumers have said they found a business through online directories.
  3. Increase conversion rate
    • With more traffic coming to your website, you get more potential leads. You can now also analyze your visitor’s behavior as they visit your website, and create strategy that aligned with their interest. On top of that, it increases your opportunity for a conversion.
  4. Understand your customers better
    • Detailed analytics will help you to monitor how your website is performing, what’s working well, and what could be tweaked. It will also help you to measure your progress, improve your website, and marketing campaigns. Lastly, this will show you your progress as you continue to build your online presence.
  5. Cost Effective
    • GMB Optimisation Services are a very cost-effective way to improve website visibility and SEM results. It is a free marketing tool that you can use, especially if you are a start-up business.


There are many advantages of using GMB Optimisation Services. And if done correctly, GMB optimisation services can help your business grow revenue and sales through increased visibility on Google Search and Maps. Making it easy for your business to get the most out of your online presence.

Fill up your details below and get connected with one of our experts to know how we can provide GMB optimisation services for your business.

Related Articles

Can We Help with Your Unique Situation?
Would you like to work with us?

Copyright © 2023 Konnect Marketing - All rights reserved.