The digital world has changed the way that businesses are run. Gone are the days when people would never think to look up a company online before making a purchase or signing up for service. Nowadays, digital marketing is essential for any business in order to stand out amongst their competitors and drive more revenue through their doors. In this blog post, we will explore 5 must-have digital marketing tools every business needs in today's digital world!
1. Google Apps
Google Apps is a suite of productivity applications and services that lets manage files, send emails, track data from internet, and many more. Check out their suite of services from Google's workspace and what tools they offer.
Here are Top Free Google Apps that you must have for your business:
- Google Mail
- Google Drive
- Google Search Console
- Google Analytics
- Google Trends
- Google My Business
Google Drive is a digital file storage and synchronisation service that lets you create and edit documents, spreadsheets, and presentations online with your team. This tool is used for file storage, collaboration and management.
Google Mail is an email and web-based service from Google that provides a secure way to send and receive emails among your contacts and leads.
Google Search Console is a free tool from Google that provides information about the performance of your site. It will help you diagnose problems with your site, monitor traffic to it, measure the effectiveness of search engine optimisation, and much more.
Google Analytics is a digital analytics service created by Google which allows you to track data about visitors to digital properties in order to measure their behaviour in terms of things like page visits, demographic information, location data etc.
Google My Business allows you to create and share your digital business information, such as business location, contact information and product listings. These listings show up in Google Maps and across other Google services like Search and Ads.
Google Trends allows you to compare the popularity of topics over time using data from Google Search. This digital measurement tool is an interactive data visualisation that can be used for your content planning and digital marketing campaigns.
It tracks how often certain words or phrases are searched relative to one another on Google globally in all languages. Moreover, it shows the relative interest collectively in these search terms in real-time.
A website is an online content that often includes an interactive interface. In order for your digital marketing to be successful, the posts and offers you share on the internet needs to link to your website. So when users visits your site, they will come away feeling sufficiently informed about your business. There are plenty of tools online for building a custom website quickly and easily these days.
Your website needs to have the following information for your customers:
- Who you are and What you do
- What products or services you offer
- Who you are servicing to (your target market)
- How your customers can contact you or reach you
Pro Tip: Make your website engaging by using high quality images and videos. Make it look clean and professional. When building a website for a client, our web developers always make sure that they still be able deliver the right message to the viewers while making it engaging.
3. Social Media Accounts
As the digital world continues to evolve and become more complex, it becomes increasingly important to maintain an active social media presence in order to stay relevant in the digital age. Setting up social media accounts such as Facebook and LinkedIn is one way that any business can keep up with what's happening in the digital world and stay in touch with potential customers and customers alike.
Digital Marketing Tools For Management
A digital marketing tool is a kind of software that assists digital marketers with tasks related to digital marketing activities like building campaigns, including website analytics or management tools for email marketing. It can generate statistical data about the performance of digital marketing campaigns, track user behaviour on websites, create reports based on different parameters, and many more.
There are several digital marketing tools that are available for managing your digital marketing activities. The goal of these tools is to make your life easier when doing digital marketing.
Here are some management tools you can use for your business:
- Lead Management
- Email Management
- Project Management
- Social Media Management
- Live Chat
- Human Resource Management
- Customer Relations Management (CRM)
- Digital Marketing Analytics Tools
- and many many many more.
These tools are technically called "Saas" or Software as a Service. You can use those terms to search for brands or SaaS companies that offers those services. Mostly, these tools are not free and comes with monthly subscription plans.
You may or may not need to have all these marketing tools, depending on what type of business you run and how big is your team. There are management tools that is a combination of several management tools as well, like CRM.
4. Project Management Tool
A project management tool is an online app that is used to manage your projects and your team. It helps to track the progress of projects, assign tasks to team members, and track deadlines. It also helps in planning, budgeting and collaborating.
Project management systems allows you to break down digital marketing projects into manageable tasks with clear metrics and deadlines, enabling them to see what areas of digital marketing need improvement. It also enables you to track your team's activities and collaborate with projects - all in one place.
With project management, you can separate all internal activities, tasks, and communications from external activities.
Here are top project management tools you can check for your business:
- Zoho Projects
If project management is not fit for your business for the moment, you can add digital marketing analytics tools in your assets. Digital marketing analytics tools are used to track and monitor your statistics on your digital marketing activities, such as, website traffic, facebook followers, keyword tracker, seo analytics, and a lot more.
5. Customer Relationship Management (CRM)
A CRM is a digital marketing tool that help you keep track and manage your leads and customers. It enables you to manage and organise your customers and generate potential leads. It's an essential digital marketing tool for entrepreneurs because we, as people, are constantly on the go. The CRM gives us the ability to store all of our contacts without losing any important information like their contact information or what product or service they may use that your company offers.
Some of the benefits include:
- Improved customer care and support
- Enhanced sales and profitability
- Automated digital marketing
- Built-in social media integration
Konnected CRM is built for marketing and leads management for business. Konnected CRM is the first-ever all-in-one sales and marketing platform that will give you the tools, support and resources you need to succeed with your business.
Top features include:
- Lead Generation
- Lead Management
- SMS, Email, and Voicemail Communications
- Social Media Integration (facebook, IG, GMB)
- Booking Calendar and Appointments
- Live Chat
- Forms and Surveys
- Mobile App
Pipedrive is a sales-focused CRM that focuses on sales activities and lead management. Here are top features they offer:
- Lead Management
- Google Mail Integration
- Email communication
Hubspot offers several tools for your business activities. Their Sales Hub software allows you to manage and communicate your leads. Hubspot also offers free subscription for small businesses.
Pro Tip: When selecting for CRM softwares to use, think of the value you get. Several CRM softwares allows you to cancel your subscription at any time, so feel free to test one out. When you are scaling up your business and have 3 and more people on your team, check for the user feature in the CRM. Some may offer very low price but only allows 1-seat in the app.