TikTok is the fastest growing social media platform and it's not hard to see why. With its short, engaging videos, it has something for everyone. Whether you're looking for the latest trends, hilarious fails, or just want to be entertained. And best of all, it's completely free to use!
Moreover, TikTok offers a unique opportunity for businesses to reach a large and engaged audience. In this article, we will share the latest research on the best time to post on TikTok this 2022. You will also learn how to get the most out of your TikTok content.
Ready to dive in? Let’s get started.
Why Choose TikTok to Market Your Business?
If you are looking for a new and exciting way to market your business, TikTok is definitely worth considering. With its large user base, high engagement levels, and affordable advertising rates, TikTok offers a powerful platform that can help you reach your target audience and achieve your marketing goals.
In fact, in just five years the platform has reached 1 billion active users, making it the fastest growing social media platform. Not only that! 40% of businesses are now planning to incorporate TikTok into their 2022 social media strategy. (Source: WordStream)
Still, coming up with a perfect strategy to market your business is important. Especially if you want to successfully boost your engagement, promote your products and services, and grow your followers when most of your target audiences are online.
What is the best time to post on TikTok in 2022?
There's no one-size-fits-all answer to the question of when is the best time to post. It all depends on where your target audience is located in the world. Luckily, TikTok Analytics has a helpful section that can help you get a good idea about your audience. The valuable information you can get will help you determine the best time to post your content.
Just head over to the follower's tab in the analytics section and take a look at the top territories. This graph will show you where most of your followers leave and if you’re targeting the right audience.
The Influencer Marketing Hub analysed 100,000 TikTok posts to help marketers find the best way to grow their audience and find the best engagement rates. Based on EST time here are the results they get:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Every Target Audience is Different
Most social media platforms have designated "prime times" when most users are online and active. Despite the fact that there's a lot of evidence showing when your users are most likely on TikTok, keep in mind that each customer base is unique.
The best way to determine when your target audience is using TikTok is to simply observe and experiment. Try posting content at different times of day and see when you get the most engagement.
Find out the best time to post on TikTok for your Business
TikTok Analytics is a great way to figure out when the best time to post your videos is. The analytics will show you detailed information on when your audience is most active. This way, you can make sure that your videos are seen by the people who are most likely to enjoy them.
So, how can you access TikTok Analytics?
Accessing TikTok Analytics is very easy, just tap the 3 lines on the top right corner and select creator tools.
Once you select this, you will be able to access analytics.
When you tap the analytics section, there are three tabs you need to familiarize yourself with:
- Overview. Gives you a summary of how your videos and followers count grow over the last days or months.
- Content. Provides metrics for your recent posts, such as views, likes, comments, total playtime, average watch time, and traffic sources.
- Followers. This tab will give you important data about your follower's gender, location, and activity times.
Using these three tabs you will be able to pinpoint your follower's location, find out when your audience is active, track your content performance, and analyse other data so can create strategies that will increase traffic to your account and help you reach your target audience.
Keep in mind that the best time to post on TikTok may not be the same for everyone, so it's important to experiment and find what works best for you and your audience. By posting content when your target audience is most likely to be scrolling through their feed, you’ll increase your chances of being seen and engaged. So, experiment with different times and see what works best for you and your brand!
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