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Top 5 Content Marketing Trends to Watch for in 2022

Allthia SimApril 21, 2022

It's no secret that content marketing has been on the rise in recent years. As a matter of fact, it's now considered one of the most important marketing strategies for businesses of all sizes. 

Content marketing allows you to build trust and relationships with your target audience, while also providing them with valuable information. So, what can we expect from content marketing in 2022? Here are 5 content marketing trends to watch out for in 2022:

1. Greater use of video for success

Video is one of the most powerful content marketing tools available. Not only is video a great way to capture attention, but it's also an extremely effective way to communicate a message. What's more, thanks to platforms like YouTube and Instagram, it's easier than ever for businesses to reach a large audience with their videos. We expect to see businesses using it more and more in the year ahead.
According to research, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (source: Cisco).

Greater use of video for success in content marketing

How to effectively use this:

  • Create short clips of videos, and add some behind the scenes
  • Build an engaging weekly or monthly content with your audience
  • Do webinars, live Q&A sessions, interviews with experts
  • Platforms to post: YouTube, TikTok, Instagram, Facebook, LinkedIn, Your Website

2. The rise of User Generated Content or UGC

In the age of social media, people are used to seeing real, relatable content from other users. They want to see that your brand is authentic and transparent, and user-generated content is a great way to show that. It helps you to connect with your audience and build brand loyalty. These are the three types of web searches that will you to create content that is aligned with the needs of your target audience: 

  • Informational Search. A user searches for a broad topic. 
  • Navigational Search. This is where a user searches for a particular website.
  • Transactional Search. The user has already done his research and knows what he wants or where to buy it.

How to effectively use this:

  • Create different types of content that have each type of web search.
  • Use search intent as a basis for what kind of content you should create based on the wants or needs of your target audience.
  • Make sure you include a call to action in every content you are creating that will guide your audience to their next journey.

3. The need for quality over quantity

The need for quality over quantity

People are normally looking for quality over quantity. They're more likely to engage with and remember content that's well-written and informative, so make sure your content is up to par.

Always create contents that aligned with your audience's interests so you can easily turn them into loyal customers. Moreover, Google is now prioritizing content that has a purpose and fulfills an information need.

How to effectively use this:

  • Find out what your customers need by engaging with them through interactive posts or by building a community base on your business.
  • Offer guidance, help, information
  • Talk to your customers and ask about their opinion. The best thing to do this is through reviews or testimonials.

4. The power of personalization

Personalization is key when it comes to content marketing. People want to see content that's relevant to them, and they're more likely to engage with it if it feels like it's been tailored specifically for them. According to research, personalization has a strong impact on your business marketing performance. In fact, 80% of consumers are more likely to buy from a company that provides a personalized experience.

 The power of personalization

How to effectively use this:

  • Create a content pillar that will serve as the foundation for your content marketing.
  • Start off with content that you are comfortable with.
  • Gradually build your content from general to specific.

5. Greater use of AI and other emerging technologies

Artificial intelligence (AI) is already starting to transform content marketing. There are a number of ways AI can be used in content marketing, from helping businesses to create more personalized content to identifying the best times to publish for maximum engagement.

How to effectively use this:

  • Tools you can use to start your content marketing: Jarvis, Grammarly, SocialBee, and more.
  • Use every tool you find effectively.


Content marketing allows you to build trust and relationships with your target audience, while also providing them with valuable information. What's more, it can also be extremely cost-effective, making it a great option for businesses on a tight budget. So, staying up-to-date on the latest content marketing trends will help ensure that your content strategy is on point and that you're creating content that resonates with your audience.


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