7 Easy Steps to Create Your Facebook Business Page

Facebook has around 2.9 billion monthly active users so it’s not simply a social media platform business owner like you can ignore. In fact, it has become a very profitable business place to reach your target customers. To help you get started, here are the 7 easy steps to create your Facebook business page. (source: statista)

1. Create a Facebook Account or Log in

Create a Facebook Account or Log in

The first step that you need to do is to create a Facebook account or if you already have one, you can just log in to your account. Remember that you can’t create a business page without a personal account, you should also not worry because a business page won’t sync with your personal account. When you also work on a business page, you will automatically become the administrator of the page.

2. Create a Page

Once you have your personal account, you can now create a Facebook business page. There are two ways to do it:

First way to create a Facebook business page
Second way to create a Facebook business page

3. Fill out your page information

Next, fill out the needed information for your page. Add your business name as the page name and choose the category where your business belongs. For example, if you have a mortgage business, you can add mortgage brokers as your category. Lastly, add a short description of your business that will help people to know what kind of service or product you offer.

fill out your facebook page information

After you fill out your page information, you can now click the button “Create Page.” You can also look at the preview to see what it will look like on a desktop or mobile view.

Desktop or Mobile Preview

4. Choose your page profile and cover

Choose your page profile and cover

You can now choose your Facebook business page profile and cover. For your profile, you can choose your business logo if you want to have brand recognition or a picture of your store. It’s important that your profile picture is simple, unique, and easily recognizable to showcase your business brand.

For your Facebook cover photo, you can choose an image that is different from your profile picture. You can be creative with your cover photo, for example, you can take an image of your physical shop if you have or you can put your business tagline.

You can change your Facebook business page profile and cover anytime so you can align it with seasonal changes, promotional sales, and events. This is also a great way to attract visitors and target customers to your business page.

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5. Customize your business page

After completing the first few steps, Facebook will prompt you to add additional details about your business.

Customize your business page

You can optimize your business page by adding a unique username, adding your business location, business hours, price range, contact information, and other details. These are all optional, however, adding all the important information about your business will engage users to know more about your business and why they should avail the product or service you offer.

6. Create and upload content

You finally created your Facebook business page, it’s now time to create and upload content relevant to your business.

Take some time to plan the content you will upload as this will help your audience get engaged with your business page. You can share some updates and photos of your business, or interesting articles across the internet.

Keeping your business page active is one of the best ways to keep customers engaged, so make sure you create contents that are relevant to the needs of your target audience.

Once you upload your first content, you can send invites to like your business page to everyone. 

7. Review your business page insights and analytics

Review your business page insights and analytics

One of the advantages of having a Facebook business page is you can monitor the insights and analytics of your business. You have the chance to see the user's interaction with your business page and posts. For example, you can track the likes, comments, clicks to your website, and even the views you received from your posts. 

The page insights and analytics allow you to develop and improve your marketing strategy, as well as understand your target customers. 

Conclusion:

The Facebook business page is an excellent platform for business owners to start with, it’s easy to use, customizable, and provides you with features where you can analyze your audience. So take advantage of this platform now to reach a wider audience and grow your business online.

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How To Get More Google Reviews For My Business

Google is always looking for ways to connect local businesses to their customers, and Google reviews are the best way for a customer to understand what others think about your business. 

It only makes sense that your target customers want more reviews for your Google My Business listings because customers can place their trust based on the review that your business has. In fact, 92% of consumers hesitate to avail services or products that don’t have reviews. (source: Fan & Fuel)

If you are a business owner thinking about how to get more google reviews for my business, then this blog post is for you. After reading this, you’ll be familiar with:

How Customer Reviews Help My Business

Customer Reviews should not be taken lightly, because they can make or break a business. That is why customer reviews are an essential part of your business operations online. It is how you interact with potential customers and what will ultimately help them decide whether to purchase one of your products or services. 

The more positive your reviews, the better; however, negative reviews can also be used as motivational tools that will encourage you to improve upon your shortcomings. Here are some facts about customer reviews:

1. 97% of people said that customer reviews influence their buying decisions.

97% of people said that customer reviews influence their buying decisions.

2. Customer reviews can increase conversions by 270%, as a result, they can get you more leads. 

3. Reviews improve your search engine rankings because it contributes to 10% of the Google SERP ranking.

Requirements to Get Reviews on Google

Here's the thing: To start getting Google reviews for your business, there are a few things that you need to know:

How to Get Google Reviews for my Business

According to a survey, 73% of consumers have been asked to write a review for a local business because asking someone can have an impact on whether a customer will write one. And as a matter of fact, 72% of those that were asked to write a review went on to do so. (source: brightlocal)

Now that you have created your Google My Business account and got it verified, it’s time for you to get more Google reviews. Here are some of the ways you can do it:

To get your Google review link, follow these steps:

Get your google review link

You can create a designated page on your website that provides a call-to-action where customers can see it clearly, and they can leave a review for your business. If you have a Konnected CRM account, you can simply grab your review link from the reputation management tool as shown in the image below, or send an SMS straight to your customer using the software.

Konnected CRM get a review link

2. Create a “leave us a review” card

You can also create a review card, it is the offline method of the review link mentioned above. Have a physical card where you can attach the QR code of your review page.

Create a “leave us a review” card

3. Ask Google review in person

If you meet your customer or client, there are many opportunities that you can get their reviews while you are talking to them. Here are some examples of how you can get their review:

“I’m happy that we are able to help you with your business. If you don’t mind, can you share your feedback online so other customers can see your experience with us?”

“I’m glad to hear that you are interested in availing our service again. It would be great if you could leave a review, you’d also help other people find us.”

4. Run a Google review email campaign

Another effective method to increase your Google reviews is via email marketing. Just be clear when you ask them—don't try to sugarcoat it, beat around the bush, or force consumers into leaving a review. It's fine to ask them to do anything that will help future customers make decisions. Plus, you'd be surprised at how willing happy clients are. In fact, 86% of consumers are willing to write a review.

5. Include review opportunities on surveys

Asking for reviews from your customers shows that you respect what they have to say and are concerned with their well-being. If someone has completed a survey, they've already entered the right frame of mind. See if you can make use of their momentum by asking them to rate your company on Google while they're at it.

6. Ask for reviews on Social Media

Social media platforms are a great way to build customer relationships and let them know that your product or service is trustworthy. You can post a screenshot of your best review and ask your customers to leave their reviews by linking out your review link.

Ask for reviews on social media

Note: Facebook has its own way for people to leave reviews for your business.

7. Sending SMS

If you have the telephone number of your customer, you can reach out to them and ask for reviews by linking your review link. Remember to keep it simple and direct so that they can understand it.

Sending SMS

How to Display Google Reviews on My Website

The reason why you should show online reviews on your website is that it's an unbelievably powerful way to build trust, increase sales and gain repeat business. Stop and think about it for a minute: What does a customer actually want in order to avail of your service?

The answer is simple: they want to know that you're legitimate and trustworthy. And online reviews are the best way to show them that.

There are ways you can directly display your Google Reviews on your website:

1. Using Konnected CRM

Konnect Marketing offers a Google My Business management tool. Using the Konnected CRM app, we established a workflow flow for managing online reviews for our clients. 

Using Konnected CRM

You can use the Konnected CRM app to get an overview of the reviews you’ve received. You can analyze the metrics if you are on the right track which helps you to make changes with your strategies and improve more.

Konnected CRM

2. Create a Google Reviews page on your website

Aside from linking out your google reviews, you can create a page dedicated to the reviews that you have. The page should include a call-to-action that will encourage your customers to leave a review, and also existing reviews from your other customers. On top of that, including them on your website is a great way for your SEO strategy.

Create a Google Reviews page on your Website

You can use platforms and plug-ins that allow you to embed your Google Reviews automatically on your website.

3. Create a review landing page

A review landing page is also another way to get reviews from your customers. You can create your own landing page and customize it according to your preferences.

Create a review landing page

You may also want to have a Google review on your website footer. You can provide a call-to-action and link it to where your customers can leave a review. 

Have a Google Review CTA on your website footer

How to respond to Google reviews

How to respond to Google reviews

When someone leaves a review, and you respond to them, you are letting yourself listen to their concerns and feedback. In addition, it is also a way to form an engagement with your customer and show that you care for them. There are two ways in which you can respond to them according to their reviews:

  1. Positive Reviews. You should show that you are thankful for their reviews, and be specific when you respond to them. 
  2. Negative Reviews. Even though you get negative reviews, you still need to respond to them politely. Do not include words that will only worsen the situation.
Konnected CRM reviews

In the Konnected CRM app, you can respond to reviews as soon as someone leaves them. You can also respond from Google or Facebook using this app. This app helps you to save time from accessing multiple channels and responding to each one of them. 

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Conclusion:

When you are working to build your business, it is important to think about the best ways that you can establish yourself in the market. Customer reviews are one of the best ways that you can do because they help you show potential customers just how much other people have enjoyed their experience with your business.

So, start adding up reviews to your online business platform now and see the real difference it can make!

Why Do You Need GMB Optimisation Services?

google my business optimisation

If you're running a business, it's important to make sure that you're doing everything you can to optimise your presence on Google Maps and Google My Business. GMB optimisation services can help you to get the most out of your GMB listing and can help you to attract more customers through improved visibility and ranking.

In this article, you will learn what we do for our GMB optimisation services, the services that we offer, and the benefits for your business.

What is Google My Business (GMB) Optimisation Service?

GMB Optimisation services

The role of a Google My Business (GMB) is to inform searchers how to contact you and allow them to leave reviews. The GMB page can be considered a review hub for your business. Your goal is to convert your GMB visitor into a customer by encouraging them to call you or visit your website.

GMB Optimisation Services help your business website rank higher in local search engine results pages. This, in turn, can result in more website visitors, leads, and customers. 

Simply put, they are a suite of tools and services that help business owners to get the most out of their Google My Business (GMB) accounts. GMB is a free platform offered by Google that allows businesses to create and manage their online presence across Google Search and Maps.

How GMB Optimisation Services Works?

Our GMB Optimization Services can help your business improve its visibility on Google, increase leads and sales, and create a better customer experience.

Services include:

1. GMB Setup and Configuration 

One of the services that GMB offers is setting up and configuring your business GMB account correctly, so you can make the most of all its features.

GMB setup and configuration

2. GMB optimization 

This includes optimization of your business information, photos, videos, and Google reviews so that your business has a better chance of being ranked on local searches. Furthermore, this will also give your business a higher chance to inform its target audience about your services, and how you can help them.

3. GMB Listing Promotion 

It includes promotion of your GMB listing across Google Search and Maps to drive more targeted traffic to your business website or storefront location. This will also increase the visibility of your business through online advertising.

4. GMB Local Citations 

This service can help your business gain citations from other websites such as Yellow Pages and Yelp (national listings) that can help improve your rankings even further.

5. Analytics 

It is an important part of your digital marketing strategy, and GMB provides you with a package that gives you a complete insight into how customers interact with your online presence both on and off the site; this also allows you to make critical changes accordingly to the results of your analytics.

Benefits of Google My Business (GMB) Optimization Services 

  1. Increase traffic to your website 
    • As you focus more on optimizing and improving your Google My Business (GMB) listing, your visibility will increase and it will drive more traffic to your website. Thus, it means you will have more leads and sales for your business. This is also a positive sign that your digital marketing strategy is working.
  2. Improve your websites's SEO
    • Higher rankings mean higher traffic to your location. A combination of both local search engine marketing (SEM) changes and citation building will cause an increase in the number of organic visits coming from Google Search results at top locations.
    • An effective website will lead to higher rankings on directories such as Yelp and Google search results, making it easier for customers to find local companies when searching online. That is why increasing the traffic of your website is important.
    • In fact, 70% of consumers have said they found a business through online directories.
  3. Increase conversion rate
    • With more traffic coming to your website, you get more potential leads. You can now also analyze your visitor’s behavior as they visit your website, and create strategy that aligned with their interest. On top of that, it increases your opportunity for a conversion.
  4. Understand your customers better
    • Detailed analytics will help you to monitor how your website is performing, what’s working well, and what could be tweaked. It will also help you to measure your progress, improve your website, and marketing campaigns. Lastly, this will show you your progress as you continue to build your online presence.
  5. Cost Effective
    • GMB Optimisation Services are a very cost-effective way to improve website visibility and SEM results. It is a free marketing tool that you can use, especially if you are a start-up business.

Conclusion

There are many advantages of using GMB Optimisation Services. And if done correctly, GMB optimisation services can help your business grow revenue and sales through increased visibility on Google Search and Maps. Making it easy for your business to get the most out of your online presence.

Fill up your details below and get connected with one of our experts to know how we can provide GMB optimisation services for your business.

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